Web Design and Development, Branding

Canadian Evaluation Society Educational Fund (CESEF)

The Canadian Evaluation Society Educational Fund (CESEF) provides scholarships and other learning opportunities for Canadians who want to deepen their knowledge in the field of program evaluation.


CESEF Website mockup on Laptop

Objective of the project: Increase group membership, Promote member benefits, Encourage member engagement by volunteering

Solution
Update branding including logo design
Complete website redesign to make the site responsive to mobile devices and update content

Process
The client worked with us to create a new logo and branding. We created a simple and clean design with natural colour theme. We updated their Wild Apricot website integrating new branding and making it responsive to mobile devices.

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CESEF Logo design

Challenge

Create a bilingual logo design. Must be similar to sister company logo

Solution

The graphic I used is of a book. Four open books to signify learning or intense study. Reader is invisible but angle of the books are positioned as if being read on a table by 4 people to signify collaboration.
I created two colour palette options.
First one using the two shades of blue used by Evaluation Canada.
The second one in different colours to signify diversity in the organization.
The font I used is sans serif type. Simple and professional using the blue colour palette.

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